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Christopher Fowler
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Unlike the US Superbowl ads, which have a wildly celebratory tone, here in the UK we've lately developed a grotesquely over-sentimental streak about Christmas, centred mainly around ads for supermarkets. And like everything else here they offer up a paradox; no longer about flogging oven chips or peas, they're about vague concepts like loneliness and friendship, as…
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