Storage: The New Moneyspinner
Remember the shelf? Wooden thing, long and flat, held all your records, then your videos, then your DVDs and CDs. Streaming made the shelf redundant. But unless you live in the country with freshly installed Broadband your speed may be too slow to watch a movie. That’s why internet speeds are faster in Latvia and Estonia than they are in London and Texas. Their systems are newer.
So to free up space you now store in the Cloud, which is what companies like Ultraviolet have been waiting for. The new Apple IoS update, Sierra, is busy telling everyone that their Cloud storage is now nearly full. It’s not. But if you put Cloud storage and Siri onto your devices, you’ll need to starting putting all of your intangibles – your movies, music and photos – into the Cloud. And that will cost you 79p a month minimum to begin with. The sliding scale starts here.
I have two laptops, a main computer and a phone. They’re not all synced and I’ve never used Siri. I’ve turned off all the syncing and tend to dongle or mail work between devices, but as everything gets more complex I’m starting to confuse my updates, so I’ll probably need Cloud storage. Storage costs a bit, and will soon cost a bit more because your laptop is a piece of hardware that’s ageing daily, and cannot absorb ritzy new OSs that contain tons of stuff you’ll never ever use.
I watch those Apple videos about all the wonderful things you can do now, like share your holiday memories with your cat, or send recipe photos to your washing machine, or change the colour of your tax returns, and soon you’ll be able to project emojis onto the moon or add voicemail to videos of Russian car accidents, and you’ll have no time left to think about why you upgraded at all.
I know I am not the template for an average Apple user. I like movies that Netflix has never heard of (‘Tomorrow I Will Scald Myself With A Cup Of Tea’, the popular Turkish time-travel movie, anyone?) and music you can’t find on iTunes (The dance version of ‘Curse of the Werewolf’, bootleg, origin unknown). I don’t want to watch ‘Minions’ or ‘Transformers 10’.Â I need tangibles because there’s no other way to see ‘Combat Opera’ without pirating it. It doesn’t make me a Luddite but part of me wants my old shelf back.