I had no idea Eurovision was still going on until that bearded guy in the frock won it; I’d assumed it had died around the time Eric Morley stopped staging Miss World (maybe he hasn’t, I don’t know), but I love it that someone noticed this year’s ghastly Eurovision Song Contest entry from Britain is a note-for-note copy of a 1980s Bird’s Eye Waffle advert, AND that they could then be bothered to create a mash-up of the song and the jingle.
I do have an explanation for this strange homage. Many years ago I worked with a very nice chap, the song’s writer, David Mindel, who used to be in advertising in the 1980s, so it’s a pretty safe bet that he recycled the tune – and why not? Shallow-friend corn starch and pop hits seem to go together perfectly.
In the late sixties there was a craze for this Through-A-Loudhailer type of bouncy ragtime. It turned up on Beatles albums and in Harry Nilsson and Viv Stanshall songs. And now it’s back in what sounds like a song cut from ‘Bugsy Malone’. The vide is equally give-up-the-ghost. They’ve thought, ‘Ooh, what’s left in London that’s 1920s and quite cheap to shoot in?’ Yes, it’s the Cafe De Paris again.