How do you give paperbacks a bit of added value, and separate them out from all the DRM-free versions online? How about doing what PulpTheClassics.com is doing, and reprinting a number of classic books to look like tacky paperbacks?
Yesterday I got sent a truly horrible copy of ‘The Great Gatsby’ bearing the strapline ‘When it came to loving…He knew which Daisy to pick!’ The books have coloured edges and fit right in your pocket. And you can enter your own strap line, which they may then use on the cover. The editions bust through the aura of self-importance that has grown up around certain books, by reducing them back to mass market paperbacks. Personally, I never found ‘The Great Gatsby’ to be a very important book, merely an enjoyable, nicely written story. And now it can be enjoyed as such again.