There was a time when I enjoyed Hollywood films – not so often recently, admittedly – and saw every major film that got released. It was possible to grow up steeped in Hollywood culture. Certainly, it thrilled me as a child. Now, though, when I see things like this I’m merely depressed. The poster for ‘A Good Day to Die Hard’ features a father and son bonding over enormous guns. In the wake of recent school massacres, this seems like a grotesquely offensive joke. As far as I know, the poster wasn’t used in the US – perhaps someone can tell me otherwise.
Gun culture isn’t part of our lives in Europe, and yet still Hollywood films still glorify gun violence, even going so far as to suggest it’s the best way to connect with your kids? What kind of topsy-turvy planet is Hollywood on now? Let’s not even get into the racial stereotyping that usually exists within such movies. I’m really not the overly sensitive type, and rarely feel the need to complain – we all see a lot of unacceptable things in our lives – but apart from anything else this approach to filmmaking feels out of date and out of step with the world. In the 1980s we were less sophisticated, and using such imagery now feels deeply wrong.
This hasn’t gone unnoticed in the UK. Here’s a cringingly funny piece about the film by the two comedian-commentators discussing Willis’s recent PR jaunt here on ‘Charlie Brooker’s Weekly Wipe’.