To that list of people who have been there through most of our lives that I published a few days ago should be added ‘James Bond’. It seems he was always there, first in very sexy little collectable mass-marker paperbacks (which are now collectors’ items), then as films.
I still own the ‘volcano’ poster for ‘You Only Live Twice’, but in fact it was one of three quads, all beautifully illustrated. Which makes the new Bond poster the most boring of them all.
The demands of product placement mean that Bond has gone from driving an Aston Martin DB5 to some kind of Ford, and has switched to drinking Heineken, which is appropriate for Daniel Craig, who has the common touch and looks as if he’d be happy smoking roll-ups. All he needs now is a flat cap and he could give up the casinos and go greyhound racing.
However, one thing has returned to form, and that’s the title song, after the disastrous Jack White and Alicia Keyes tracks. Now we have Big Adele banging out a Bassey (although it would be interesting to hear what Bassey could do with it), and the full song can be heard here.
I have a soft spot for ‘You Only Live Twice’. Two title tracks were written for the film, one recorded by Julie London, and while it’s very good it doesn’t quite have the brilliant hook that Nancy Sinatra’s had. David Arnold has gone from the new film, and instead we have the very fine Thomas Newman, but just how his speciality – twiddle tinkly piano sadness – will work in an action flick remains to be seen.