Sarcasm, Aisle Three
It was actually a brilliant idea for Waitrose to ask consumers to complete their hashtag that began ‘I shop at Waitrose because …’ They must have known they would get an avalanche of sarcasm from British punters who all too clearly recognise the supermarket’s elitist position, and they’ve responded with good humour.
Some of the completed Tweets so far have been;
‘I shop at Waitrose because…’
‘It’s the best place to pick up unicorn food and 24ct gold thread toilet paper.’
‘They have rotisserie swan.’
‘Because I was once in the Holloway Road branch and heard a dad say ‘Put the papaya down, Orlando!’
‘Because when the economy finally breaks down and dies, those little green tokens will serve as currency.’
‘Because it makes me feel important and I absolutely detest being surrounded by poor people.’
And now that Holland & Barrett, the ‘health food’ store has been fined for ‘horrific’ levels of poor hygiene, I’m waiting for their hashtags.
‘…Because it’s the best place to see rats in their natural habitat’ perhaps.