Percy Jackson & The Product Placement From Hell
I have a vested interest in all things Gorgon this summer, having written a Medusa update. Naturally it’s very small scale compared to the blockbuster Hollywood versions we’re getting, and while this may seem like sour grapes, I admit I fell about reading the appalling reviews for ‘Percy Jackson And The Lightning Thief’, in which the ancient evil of the Graiae is defeated by, er, an iPod.
Hollywood has backed away from filming genuinely provocative stories like the ‘His Dark Materials’ trilogy in favour of bland product-packed infomercials, but this must be the lamest attempt yet to shoe-horn some consumer interest into a Harry Potter knockoff, apart from the fact that Uma Thurman appears to be suffering from a mild case of greasy scalp. Looks like it’s going to be another wonderful Hollywood summer.